Our Customer Insight Consultant Julie presents you with learnings from the behavioral customer insights we have gained for our clients in the past week.
There are endless ways to design websites and applications, but still, there are some unofficial guidelines on how to design for the human mind. In the example above, two accountants are struggling on how to post expenses in their system. Since the "post"-button is placed too far away from the input fields, none of the accountants see a connection between them. As a rule of thumb: Things that are connected, should be placed near each other to create a natural flow.