Having a global operation offers clear strategic benefits for your business: You exploit synergies and bring your products and services to whole new customer markets, new suppliers and new partners. Building customer bases. Growing, thriving. Endless possibilities. Right?
Being global also brings strategic challenges. Many companies find it difficult to be locally adaptable - and flexible - as they go global. In particular, processes for developing strategy and allocating resources can suffer in the immense diversity of markets, customers and channels.