Our Customer Insight Consultant Julie presents you with learnings from the behavioral customer insights we have gained for our clients in the past week.
If you have a lot of items on your websites, filtering options are a great tool for your customers. But be careful not to leave them without any search results. As you have seen in the clip above, the customer wanted to rent a vacation home, but his filters were too narrow, which lead to no results. This left the customer with a lot of frustration and confusion. To avoid this, help your customers move on. If their filters are too narrow, show them how to fix it, explain why there are no results, so they can easily move on.