CMO: You might suffer from FOMO - this is how much it is costing you

The need for innovation that can tap unlocked business potential is increasingly rising as CMOs are confronted with changing consumer expectations or experiencing increasing complexity in the marketing channels. If this rings a bell, you are not alone – thousands of CMOs worldwide experience the same issue – and in our experience, they often make the same inferences: “We need to try everything”. They suffer from FOMO.

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Topics: Customer Empowered Business, usertribe, Customer Involvement, integrate and secure

Why 81% of executives agree that customer involvement is important

It is no secret that we at UserTribe see customer involvement as the future - and present - for profitable companies to thrive. Now this survey on Forbes lets executives chime in as well. The results are very promising. According to the survey, support for UX, user research and end-to-end customer experience has never been higher. Executives have realized the power of customer involvement - and with good reason.

81% of the executives asked agreed that user research makes their company more efficient, whilst 86% of the executives asked agreed that user research and a stronger CX focus improve the quality of products and services. A majority of respondents said that they invest in more than three different research methodologies, but especially the following are apparent:

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Topics: Customer Empowered Business, Customer Involvement, Customer Experience, CX

As a leader, you are blindfolded by your employees

As a leader, you are dependent on your employees to know what is really going on in your company, all the way through the different layers and departmentsHow is your company actually doing? Are employees happy? Are projects and KPIs on track? Are you moving in the right direction?

There is one big problem with this dependency, though. We as humans have a strong, underlying urge to please the ones surrounding us - especially our superiors. This urge is making us filter out bad news as information travels up the formal levels. 

Our good friend Mathias from Think Clearly has written down his thoughts on this very phenomenon in Vol. 6 of his handwritten newsletter. We have featured it right here.

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Topics: Customer Empowered Business, Customer Involvement, Blind Spots, customer engagement

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