CASE: The VELUX Group ensures customer satisfaction


The VELUX Group is an international company with sales companies in more than 40 different countries and manufacturing companies in 10. Specializing in roof windows and modular skylights, the Group offers a range of sun screening solutions, roller shutters, blinds and more.

We met with Lene Alice Bate, Customer Experience Manager at The VELUX Group, for a talk about the group’s continuous customer involvement in the development of its Blind Shop.

In collaboration with UserTribe, the VELUX e-Business department has run customer sessions in the UK, Germany, Denmark, and France to examine the performance of its current Blind Shop.

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Topics: case, Customer Experience, customer satisfaction, CX, customer engagement

Santander: The road to becoming a Customer Empowered Bank

Santander Consumer Bank in the Nordics has decided to become Customer Empowered – across departments, across projects and across borders. UserTribe has set out to guide the global player and facilitate the entire process, to help Santander Consumer Bank reach its strategic ambition. 

Everything started with a smaller project: Santander Norway hired UserTribe's customer insight specialists to ensure that their new website would have the optimal intuitive approach towards products and features. The project was a success. And the story could have ended here.

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Topics: Customer Empowered Business, case, strategy, customer engagement

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