UserTribe has initiated reality checks of various businesses to investigate how well they align with their customers and how they can improve their products and services. Our tribe’s findings will be published in Dansk Markedsføring each month.
This month we have been testing SAS and Norwegian's presence on social media. Social media decreases the span between customer and business by offering a platform for customers to interact directly with a company and each other. For the same reason, social media is the ideal place to emphasize the value you can create for your customers.
SAS is the large, experienced and state-owned airline company with essential connections such as London Heathrow and Frankfurt. In comparison, Norwegian is the younger successful upstart with vacation destinations all over Europe and across the Atlantic. UserTribe's customer reality check looked into their social media presence and uncovered what their potential customers found valuable.